AI Systems & Automation

The system that runs
the busywork.

Custom CRMs, automations, AI agents and internal tools that do the repetitive work — so your team stops copy-pasting and starts closing.

The manual-work tax

Every hour on admin is an hour not spent selling.

You already know where it hurts. A custom system takes the repetitive stuff off your team’s plate — quietly, every day.

  • Quotes and orders living in spreadsheets and WhatsApp threads
  • The same data typed into three different tools
  • Follow-ups that slip because nobody owns them
  • No single source of truth for what’s actually happening
  • Reports pieced together by hand, late and out of date
  • Growth that means hiring more people to do more admin
Anatomy

One system. Five moves.

Every automation we build runs the same loop — a trigger comes in, the system qualifies it, routes it, acts on it, and writes the result back everywhere it belongs. Nobody has to remember to do any of it.

PIPELINE · REF 001LIVE
01TRIGGER
A call comes in. A form is filled. A message lands.
02QUALIFY
The system reads intent and scores the lead.
03ROUTE
It goes to the right person, queue, or reply.
04ACT
Books, quotes, answers, or escalates — on its own.
05SYNC
Your CRM, calendar and records update themselves.
What we build

Software shaped to how you actually work.

Voice agents

A receptionist that never clocks out.

Answers, engages and books — so no call goes to voicemail and no lead goes cold at 9pm.

Chat assistants

Support & sales, in your voice.

Handles questions, qualifies and books on your site and WhatsApp — not a generic bot.

Automation

Workflow & WhatsApp.

Capture a lead, send the quote, chase the follow-up, update the record — automatically.

CRMs

Custom CRMs & tools.

Pipeline, quoting, clients and orders — one tool your team runs the business on, not five tabs.

Data

Dashboards that stay current.

Live numbers that matter, in one place, without anyone rebuilding a spreadsheet on Monday.

Integrations

It all connects.

Your site, CRM, WhatsApp, payments and email — wired together so nothing gets re-typed.

Own it, don’t rent it

The difference is what you’re left holding.

Most automation is a dozen SaaS tools stitched together — rented forever. We engineer it into software that’s yours.

The rented stack

A dozen tools, stitched together.

  • Monthly fees on every seat, workflow and integration.
  • When one tool changes pricing or breaks, the chain breaks.
  • Your logic lives inside someone else’s dashboard.
  • You never really own it — you rent the whole thing, forever.
The engineered system

One system, built around your business.

  • The automation lives in software that belongs to you.
  • Fewer moving parts, fewer places for it to fall over.
  • No per-tool tax stacking up as you grow.
  • It bends to how you work — not the other way around.
Who it’s for

Teams doing the same thing fifty times a week.

Ops-heavy small businessesTeams living in spreadsheetsFounders scaling past manualAnyone quoting, claiming or booking by hand
What changes

Less admin. Fewer errors. Room to grow.

1
Hours back

The repetitive work runs itself, so your people spend time on the parts that need a human.

2
One source of truth

Everyone sees the same live picture — no “which version of the sheet is right?”

3
Fewer mistakes

Validation, rules and automation catch the errors that manual copy-paste quietly creates.

4
Scales without headcount

Doubling the work no longer means doubling the admin staff to handle it.

Systems we’ve shipped

Not a demo of “AI” — working software.

ClaimFlow — screenshot of the live buildLiveSystems

ClaimFlow

WhatsApp claim-sale automation — buyers claim in the group as always; the system posts the lots, invoices every winner and reconciles the payments.

Visit the live site →
DeployedSystemsAxis CRM

Axis CRM

Multi-tenant CRM and quote-to-procure system — landed-cost quotation, approvals, vendor POs and payroll. Thirty tables, row-level security on every one.

Read the case study →
Internal systemSystemsControl Panel / CMS

Control Panel / CMS

An operations cockpit: semantic search across every document, transcript and note the studio has produced, a Telegram assistant on top of it, push notifications and automated daily briefs.

Internal systemSystemsPublishing pipeline

Publishing pipeline

A control panel for the studio's posting workflow — ideas move through queued, drafted and posted, backed by the same database as the cockpit. Installable as a phone app.

Internal systemSystemsProspecting pipeline

Prospecting pipeline

Scripted lead discovery against a written ideal-customer profile — find candidates, enrich them, and route what survives into a prioritised call list rather than a spreadsheet graveyard.

How a system project works

Scoped, prototyped, then built.

1

Scope

We map what it must do and what “done” means, and agree a fixed quote. No open-ended meters.

2

Prototype

A working slice of the core flow, fast — so you’re steering something real, not a slide deck.

3

Build

The full system, on your data, tested end-to-end and secured — the same four-pass discipline.

4

Handover

Yours: code, database and accounts. Ongoing support is optional, never a lock-in.

Rough investment

Priced per project — here’s the ballpark.

Every system is scoped individually. These are honest starting points, confirmed after a short scope call.

Automation

A single workflow, automated end to end.
from $1,500
one workflow
  • e.g. lead → quote → follow-up
  • WhatsApp / email / sheet wiring
  • Live in 1–2 weeks
Scope an automation
Most common

Custom system

A tool your team runs the business on — CRM, quoting, dashboards.
from $4,000
scoped build
  • Custom CRM / internal app
  • Auth, roles, live data, exports
  • Built on Supabase, secured
Scope a system

Platform

A multi-tenant product or SaaS build.
Custom
let’s talk
  • Multi-tenant, org & billing
  • AI features, integrations
  • Phased roadmap
Talk platform
Good to know

Questions.

Per project, after a short scope call. The figures below are honest starting points — a single automation is small; a custom CRM or multi-tenant platform is more. You get a fixed quote before any build.
Yes. Systems are built on Supabase with row-level security, least-privilege access and no secrets in the browser. Security is a build pass, not an afterthought.
Completely — the code, the database and the accounts are yours at handover. Ongoing support is optional.
That’s the whole idea. Because the same person builds both, your site and your system talk to each other — leads, orders and follow-ups flow without copy-paste.

What are you still doing by hand?

Tell us the task that eats your week. We’ll tell you whether it’s a quick automation or a proper system — and what it takes.